Rattling Studio partnered with Lenovo to create a global campaign exploring how the brand’s AI-powered technology will shape the fan experience at the FIFA World Cup 2026. Directed by Owen Trevor Black, the film captures the anticipation and shared rituals that surround the game, seen through the everyday moments of supporters around the world.
Blending cinematic storytelling with a sense of warmth and humour, the character-led film reflects Trevor Black’s lifelong connection to football, showing how the tournament finds its way into living rooms and daily life across the globe. Lenovo’s technology sits quietly at the centre, bringing the scale, speed and drama of every pass and challenge into focus.
Produced by Rattling Studio and shot over two days at a studio in Bucharest, the film combines practical set builds with AI-generated environments and subtle visual enhancements to create a series of interconnected moments. The result is a polished, cinematic piece that celebrates the global reach of the game while positioning Lenovo at the heart of how fans experience it.
